Industry Studies and/as Audience Studies #scms14 (with images, tweets) · melstanfill

Nice overview of the “Industry Studies and/as Audience Studies” panel at SCMS this year. My favorite new terms from this panel included Suzanne Scott’s fantrepreneur and Mel Stanfill’s fangelism.

One of the interesting things I noticed about the panel was the way the panelists focused on child and adult audience communities. I talked about this during the Q&A, but that morning on NPR there had been a whole report about Young Adults as the “hot” new audience to sell products to. And, here we were as a group seemingly (strategically?) avoiding this exact demographic. Something about that keeps itching in my brain. It seems worth pondering further. 

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